الجمعة، 13 مايو 2011

مبادرة فودافون لمحو الأمية ( العلم قوة )



دينا غنيم
من منطلق الواجب الوطنى والمسئولية المجتمعية اطلقت مؤسسة ڤودافون مصر لتنمية المجتمع مبادرة العلم قوة لمحو الأمية فى مصر فى خمس سنوات بالتعاون مع منظمة الأمم المتحدة للتربيه والعلم والثقافه (اليونسكو) وجمعية صناع الحياة ومنظمات المجتمع المدنى والجمعيات الأهلية والهيئات المعنية وبالتنسيق مع وزارة التربية والتعليم
مؤسسة فودافون مصر لتنمية المجتمع أعلنت أسماء الجمعيات المشاركة في تنفيذ مبادرة فودافون لمحو الأمية 20 جمعية اجتازت التقييم من بين 400 جمعية أهلية مصرية
الجمعيات المختارة ستعمل تحت مظلة:
  • مؤسسة فودافون مصر لتنمية المجتمع
  •  منظمة اليونسكو
  •  صناع الحياة
  •  جمعية الشباب للسكان والتنمية
  •  الهيئة القبطية الإنجيلية
  • الهيئة العامة لتعليم الكبار


وستقوم مؤسسة فودافون مصر لتنمية المجتمع بتقديم منحة مالية للجمعيات للإنفاق علي تلك المبادرة التي تحتاج إلي تضافر كافة الجهود المجتمعية للنهوض بالعلم والمعرفة والثقافة التي هي أساس تقدم بلادنا الغالية في المرحلة القادمة
للمتطوعين الراغبين فى الانضمام لمبادرة فودافون لمحو الأمية ، شكراً لأهتمامكم للمشاركة والتطوع ، نحن نعمل حاليا على اعداد قاعدة بيانات خاصة بالمتطوعين فى كل محافظات مصر وسنقوم بالاتصال بكم فور الانتهاء منها

la Maison de Chanel conducting a PR campaign to develop enduring relationships and partnerships for their clients




Mai Magdy
Rivals of la Maison de Chanel include the Parisian fashion labels of Louis Vuitton, Christian Dior, and Hermès. Other competitors are Bvlgari, Cartier, Gianfranco Ferre, Versace, Gucci, and Prada. The company has had many high-profile celebrities as spokes models, including Catherine Deneuve (1970s Chanel No.5 spokes model), Nicole Kidman (early 2000s Chanel No. 5 spokes model), Audrey Tautou (current Chanel No.5 spokes model), and most famously, Marilyn Monroe (1950s Chanel No. 5 spokes model) pictured splashing herself with a bottle of Chanel No. 5. The image is certainly the most famous of all Chanel advertisements, and continues to be one of the most popular advertisement photos in the history of marketing, used in countless biographies, and still selling in large quantities as a poster and art piece using Marilyn Monroe as the model.  
Chanel also operates its own network of more than 80 company-owned retail stores worldwide. There are also more than 120 Chanel shop-in-shop boutiques in leading department stores around the world.
Chanel has also begun building up a portfolio of luxury brands, including gunsmith Holland & Holland and high-end French bathing suit maker Eres.


In 2002, rumors began circulating of a possible marriage with the famed house of Hermès. During the new millennium, Chanel has stepped up its purchases in the luxury sector, acquiring A. Michel et Cie, exclusive hat maker for the haute couture set and the famed Les broderies Lesage, which provides embroidery for the haute couture industry.
Meanwhile, Chanel has been attempting to break into the skin care segment, launching its own line under the Precision brand. Chanel SA is a private company wholly owned by the Wertheimer family. The company's revenues are estimated to top EUR 2 billion per year.
At Chanel stores , we cut across marketing hype to deliver client messages that are hard hitting and effective. Our professional team offers a comprehensive range of PR and marketing communication services to develop enduring relationships and partnerships for our clients with their target audience, throughout the Middle East.

Christian Dior Couture designs and markets women's clothing, shoes, fine jewelry, handbags, and accessories


Sara Hashem

Christian Dior Couture S.A. designs and markets women's clothing, shoes, fine jewelry, handbags, and accessories. The company's collections include Dior Leopard, Dior Star, Dior Logo Flowers, Dior D'Trick, and Dior Rasta. The company was incorporated in 1961 and is based in Paris, France. Christian Dior Couture S.A. operates as a subsidiary of Christian Dior SA.

At Orient Planet, we cut across marketing hype to deliver client messages that are hard hitting

 and effective. Our professional team offers a comprehensive range of PR and marketing

 communication services to develop enduring relationships and partnerships for our clients with

 their target audience, throughout the Middle East.


The Christian Dior Group (Paris:CDI) recorded revenue of EUR5.5 billion in the first quarter of 2011, an increase of 17.5%. Organic* revenue growth stood at 14.6% compared to the same period in 2010, which had itself shown strong growth. The Group had an excellent start to the year, continuing the trends seen at the end of 2010. The United States, Europe and Asia enjoyed strong momentum. After the earthquake in Japan, the Group's local teams worked hard to effect a gradual return to normal business.
Revenues from Christian Dior Couture for the first quarter stood at EUR221 million, an increase of 22% at current exchange rates and 19% at constant exchange rates. The first quarter was notable for the strong growth dynamic of its retail business, which recorded revenue growth of 28% at current exchange rates and 24% at constant exchange rates.
All regions registered double-digit growth: Europe, America and Asia, despite the events in Japan.
Taking into account the geopolitical and economic environment, the Christian Dior Group will continue to focus its efforts on developing its brands, will maintain a strict control over costs and will target its investments on the quality, the excellence and the innovation of its products and of their distribution. The Group will rely on the talent and motivation of its teams, the diversification of its businesses and the good geographical balance of its revenues to increase, once again in 2011, its leadership of the global high quality products market.


DIOR ANNOUNCES COLLABORATION WITH ICELANDIC GLACIAL
Los Angeles, CA (December 8, 2010) – Parfums Christian Dior and Icelandic Water Holdings ehf have announced that Dior will exclusively use Icelandic Glacial to hydrate its skincare cosmetics products because of its optimal biological properties including brightening efficacy. As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint.
Icelandic Glacial’s water hails from Iceland’s pristine Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago, and which has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy.
The company, an environmental pioneer in the industry, uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production.
“Icelanders have the longest life expectancies in the world and are known for their natural, healthy skin. Icelandic Glacial, an award-winning natural spring water has long been suspected to have critical health and beauty benefits,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “With Icelandic Glacial’s exceptional purity and optimal mineral balance, we are proud that Christian Dior selected our water to help enhance the efficacy of their skincare products.”
“For the first time, we have decided to take care of an inert ingredient present at strong concentration in cosmetic formulations: water, and have decided to replace it by a cosmetic active ingredient, Icelandic Glacial water. We are very proud of the results obtained” said Claude Martinez, President & CEO of Parfums Christian Dior.
The first Dior skincare products infused with Icelandic Glacial water will be officially launched in 2012, with pilot productions in 2010 and 2011.


About Christian Dior 
Dior, an international company: 32 subsidiaries in 5 continents, 2 industrial sites and 1 research center, more than 8,600 employees, more than 25,200 points of sale worldwide…
Dior Skincare : Science and Creation 
With its 40 years of research, Dior Skincare has been able to gain women’s trust and assure the legitimacy and scientific credibility of its products. Linking scientific know-how to the pursuit of beauty is the key to these products whose simplicity allows them to remain timeless. Contributing to the enchantment of women through innovation and high standards of quality, developing products with unparalleled efficacy and creating incredibly pleasant textures: these are the missions of our researchers.
The research surrounding stem cells and the rare natural substances found in the biodiversity of the 
Dior Gardens are the secrets of the entire Dior Skincare range.
About Icelandic Glacial Natural Spring Water 
As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint. 
Located in Ölfus, Iceland, Icelandic Glacial is an environmental pioneer in the industry. The company uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production. The source of Icelandic Glacial is the legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago, and which has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. 
Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 BottledWaterWorld awards.
Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.
Although Christian Dior died in 1957, he is perhaps one of the most famous fashion designers of both the 20th and 21st centuries. In the years after the debut of his first collection in 1947 he was a legendary figure and the world press developed an extraordinary love affair with him, increasing their enthusiasm with each new collection. Dior never disappointed them, constantly creating clothes that were newsworthy as well as beautiful.


Dior was middle-aged when he achieved fame. A sensitive and gentle personality, he had previously worked as a fashion illustrator, then as a design assistant for both Robert Piguet and Lucien Lélong in Paris. In 1946 the French textile magnate Marcel Boussac offered to finance the opening of Dior's own couture house and secured the lease on 30 avenue Montaigne, Paris. The first collection was revolutionary, heralded as the "New Look" by the fashion press Dior himself had christened it the "Corolle Line." It was a composition of rounded shoulders, shapely emphasis of the bust, cinched waist, and curvaceous bell-shaped skirt in luxurious fabric.
The concept of the collection was not new, bearing a striking resemblance to French fashions of the 1860s. Dior himself attributed his inspiration to the pretty, elegant clothes he had remembered his mother wearing to the Deauville races in the 1900s. Even though several other designers had experimented with or predicted the new silhouette, Dior's luxurious version reawakened the world to the importance of Parisian couture. At a standstill during World War II, Paris had lost its way as the world's fashion capital. Dior reestablished it as a center of excellence, creating what Janey Ironside of the Royal College of Art in London described as "a new chance in life, a new love affair."
There were many criticisms of the New Look; feminists have argued it was an attempt to return women to an oppressed, decorative role with its emphasis on the restrictive padding, corset, and crinoline. Others were shocked by the extravagant use of ornament and fabric when clothes were still being rationed. The New Look, however, rapidly became a postwar cultural symbol for what Dior himself described as "Youth, hope, and the future." After creating a furor with his first collection, Dior established himself as a cautious, methodical designer. Subsequent collections were a continuation of the New Look theme of highly constructed clothes. They were christened with names that described their silhouettes, the Zig Zag Line, A Line, Y Line, Arrow Line, etc. All the collections were realized with the finest tailoring and the most sumptuous fabrics: satins, traditional suiting, fine wools, taffetas, and lavish embroideries.
Throughout Dior's ten years of fame, none of his collections failed, either critically or commercially. The only threat to his run of success occurred when Chanel made a fashion comeback in 1954 at the age of 71. Chanel's philosophyclothes should be relaxed, ageless, dateless, and easy to wearcompletely opposed Dior's philosophy. "Fifties Horrors," was how she described male couturiers, deploring them for torturing bodies into ridiculous shapes. Dior's reaction was to introduce his most unstructured collection, the "Lily of the Valley" line was young, fresh, and unsophisticated. Relaxed, casual jackets with pleated skirts and sailor-collared blouses, these Dior clothes were easy and beautiful.
By the time Dior died his name had become synonymous with taste and luxury. The business had an estimated turnover of $20-million annually, a phenomenal figure in those days, thanks in part to Dior's own shrewdness. Dior organized licence agreements to manufacture accessories internationally, and at the time of his death, perfume, furs, scarves, corsetry, knitwear, lingerie, costume jewelry, and shoes were being produced.
Many of Dior's associates have said that his death was timely and that his work and fashion philosophy were entirely suited to his period. It would be interesting to speculate how Dior would have adapted to the excesses of fashion in the 1960s, 1970s and 1980s, because, as his former personal assistant, Madame Raymonde, once said, "If Dior had lived, fashion would not be in the state it is in now." Nor would his business have gone through multiple owners, or his name become so overlicensed its cachet was nearly lost. After years of struggle, the Dior reclaimed its licenses and rebuilt an empire in the capable hands of Bernard Arnault who bought the firm in 1984 from its bankrupt owner, Agache-Willot.
Many top designers have had stints at Dior, including Yves Saint Laurent who took over after Christian's death, followed by Marc Bohan, Gianfranco Ferré, and John Galliano. Galliano's bad-boy image brought much attention to Dior, but his designs have reinvigorated the house and once again brought renown to the Dior name.

الأحد، 8 مايو 2011

وزير الداخلية اليوم في اجتماع لبحث منع الأسلحة داخل الكنائس أو المباني الملحقة بها



عقد اللواء منصور العيسوي وزير الداخلية عصر اليوم اجتماعاً مع قيادات الوزارة لبحث إصدار قرار يمنع دخول الأفراد الذين يحملون أسلحة إلى الكنائس أو المباني الملحقة بها. كان العيسوي قد غادر فجأة اجتماع مجلس الوزراء الذي عقد ظهر اليوم برئاسة د. عصام شرف، وتوجه إلي مكتبه لمناقشة إصدار قرارات لمنع انتشار حوادث الفتنة الطائفية في إمبابة.
وكان العيسوي قد زار إمبابة صباح اليوم قبل اجتماع مجلس الوزراء.

Omar Osama

الخميس، 5 مايو 2011

شركة فاست تطلق مازيراتي جران توريزمو إم سي سترادالي


طلقت شركة (فاست) تقنية السيارات السريعة المحدودة ، المستورد الرسمي لسيارات مازيراتي في المملكة العربية السعودية ، طراز مازيراتي "جران توريزمو إم سي سترادالي".

الطراز الجديد من مازيراتي "جران توريزمو إم سي سترادالي" مستوحى من برامج مازيراتي لسباقات السيارات " تروفيو جران توريزمو ا م سي" وبرنامج " جي تي " 4 الحائز على الكثير من الجوائز ، إلا أن طراز "جران توريزمو إم سي سترادالي" يتمتع بقوة اكبر وهو اقل وزنا من العديد من طرازات "جران توريزمو" .

في كلمته في حفل تدشين السيارة الجديدة والذي أقيم في صالة عرض شركة (فاست ) تقنية السيارات السريعة المحدودة في مدينة الرياض ، قال مجدي جودة ، مدير العلامة التجارية "مازيراتي " في المملكة العربية السعودية :" سيارة مازيراتي الجديدة "جران توريزمو إم سي سترادالي" تستجيب لطلبات العملاء الذين يرغبون في الحصول على سيارة تجمع بين مميزات القيادة على الطرقات مع الاستجابة للرغبة في قيادة سيارة سباق على مضامير سباقات السيارات . هذا الطراز يحتفظ بكامل مميزات الأداء العالية المتأصلة في سيارات مازيراتي فئة "جران توريزمو" من جهة القدرة العالية على المناورة مع الثبات الكامل وكذلك يتميز بمظهر وصوت وإحساس سيارة السباق ، كل ذلك من دون التضحية بالراحة التامة عند القيادة على الطرقات وداخل المدينة
."



طراز مازيراتي "جران توريزمو إم سي سترادالي" مزود بمحرك V8 سعة 4.7 لتر يعطي قوة تصل إلى 450 حصان ، وعزم دوران 510 نيوتن / متر – أي أن قوة المحرك تزيد بمعدل 10 أحصنة و 20 نيوتن / متر عن طراز " جران توريزمو أس " . هذه القوة الإضافية ، بالإضافة إلى تخفيض الوزن بمعدل 110 كغم جعل طراز "جران توريزمو إم سي سترادالي" قادرا على الوصول إلى سرعة 100 كم / ساعة خلال مدة لا تتجاوز 4.6 ثانية والى سرعة قصوى تصل على 301 كم في الساعة .

إزالة المقاعد الخلفية ، وتزويد السيارة بفرامل "بريمبو" المصنعة من السيراميك الكربوني ، والعجلات المصممة خصيصا له بالإضافة إلى تجهيزه بمقعدين صلبين رياضيين خفيفي الوزن مصنعين من الألياف الكربونية قد حقق خفضا كبيرا في وزن السيارة . كما قام مهندسو شركة مازيراتي بتخفيض نظام التعليق وتقويته وذلك لإعطاء السائق الإحساس بأنه يقود سيارة سباقات .

للتأكيد على المظهر القوي لطراز "جران توريزمو إم سي سترادالي" ، قامت شركة مازيراتي بتزويده (اختياري) بقفص معدني صلب بالإضافة إلى أحزمة أمان ذات أربع نقاط تثبيت خاصة بسيارات السباق ، ويمكن استخدام السيارة بكلاهما على الطريق .

كما أن العديد من التغييرات الخارجية الجديدة مثل الصدام الأمامي المستوحى من سيارات السباق ومقسمات الهواء المنخفضة قد ساهمت في زيادة الأداء الديناميكي للسيارة . ويشار إلى انه قد تم إعادة تشكيل الصدام الخلفي بحيث أصبحا اقرب إلى منتصف السيارة .

كما يمكن تمييز طراز "جران توريزمو إم سي سترادالي" بمجموعة من المميزات التي خصيصا لهذا الطراز ، مثل رسومات معينة توضع إما على جانبي السيارة أو على السقف أو على كليهما . ورسم شعار مازيراتي الثلاثي الأطراف - يتوفر باللون الأحمر أو اللون الرمادي ، على سقف السيارة ليعكس تصميم سيارة السباق من مازيراتي .

طراز مازيراتي "جران توريزمو إم سي سترادالي" متوفر حاليا للطلب من صالات عرض شركة (فاست) تقنية السيارات السريعة المحدودة في مدينتي جدة والرياض في المملكة العربية السعودية .

By: Omar Osama Al-Saeed

الأربعاء، 4 مايو 2011

Play Station by Sherwet Mohamed


Play Station


The original PlayStation
The original PlayStation released in December 1994 was the first of the ubiquitous PlayStation series of console and hand-held game devices. It has included successor consoles and upgrades including the Net Yaroze (a special black PlayStation with tools and instructions to program PlayStation games and applications), "PSone" (a smaller version of the original) and the PocketStation (a handheld which enhances PlayStation games and also acts as a memory card). It was part of the fifth generation of video game consoles competing against the Sega Saturn and the Nintendo 64. By March 31, 2005, the PlayStation and PSone had shipped a combined total of 102.49 million units,becoming the first video game console to sell 100 million units.


Play Station One

Released in July 2000, concurrently with its successor the PlayStation 2, the PS One was a considerably smaller, redesigned version of the original PlayStation video game console.          Originally launched on July 7, 2000, it went on to outsell all-other consoles including its successor, PlayStation 2, throughout the remainder of the year. It featured two main changes from its predecessor, the first being a cosmetic change to the console and the second being home menu's Graphical User Interface.


Play station 2


Released in 2000, 15 months after the Dream cast and a year before its other competitors, the Xbox and the Nintendo GameCube, the PlayStation 2 is part of the sixth generation of video game consoles, and is backwards-compatible with most original PlayStation games. It has also been released as a media center configuration and also having, like its predecessor, a slimmer redesign. It is the most successful console in the world, having sold over 140 million units as of July 20, 2008. On November 29, 2005, the PS2 became the fastest game console to reach 100 million units shipped, accomplishing the feat within 5 years and 9 months from its launch. This achievement occurred faster than its predecessor, the PlayStation, which took "9 years and 6 months since launch" to reach the same figure.

Redesigned Model

Released in 2004, four years after the launch of the original PlayStation 2, the PlayStation 2 Slimline was the first major redesign of the PlayStation 2. Compared to its predecessor, the Slimline was smaller, thinner, quieter and also included a built-in Ethernet port (in some markets it also has an integrated modem). In 2007, Sony began shipping a revision of the Slimline which was lighter than the original Slimline together with a lighter AC adapter. In 2008, Sony released yet another revision of the Slimline which had an overhauled internal design incorporating the power supply into the console itself like the original PlayStation 2 resulting in a further reduced total weight of the console.



Play Station 3


Released on November 11, 2006, the PlayStation 3 is the third and current iteration in the series. It competes with the Xbox 360 and the Wii in the seventh generation of video game consoles. It is the first console in the series to introduce the use of motion controls in games through the use of the SIX AXIS Wireless Controller along with other features, such as Blu-ray Disc and Full High-definition resolution graphics capability. The PlayStation 3 comes in 20 GB, 40 GB, 60 GB, 80 GB, 160 GB, 120 GB, 250 GB, and 320 GB, with only the 160, and 320 being the current models. Like its predecessors, a slimmer redesigned model of the console has been released. As of December 25, 2010, the PlayStation 3 has sold 41.5 million units worldwide according to Sony Computer Entertainment.


Redesigned Model

 PlayStation 3 Slim


Released in 2009, the redesigned model of the PlayStation 3 is the only model in production. The redesigned model is 33% smaller, 36% lighter, and consumes 34% to 45% less power than previous models. In addition, it features a redesigned cooling system and a smaller Cell processor which was moved to a 45nm manufacturing process. It sold in excess of a million units within its first 3 weeks on sale.The redesign also features support for CEC (more commonly referred to by its manufacturer brandings of BraviaSync, VIERA Link, EasyLink and others) which allows control of the console over HDMI by using the remote control as the controller. The PS3 slim also runs quieter and is cooler than previous models due to its 45 nm Cell. The PS3 Slim no longer has the "main power" switch (similar to PlayStation 2 slim), like the previous PS3 models, which was located at the back of the console. It was officially released on September 1, 2009 in North America and Europe and on September 3, 2009 in Japan, Australia and New Zealand.



Play Station 4

We have all been waiting for news on the PlayStation 4, the next generation of PS gaming, but what has been released is both positive and negative.
Kaz Hirai, the Sony Computer Entertainment head, has announced that they aren’t even deliberating on the next PlayStation console. In fact, they believe that the PS3 is only half-way done, he told PC Impress Watch.
What do they mean by that? Well, in the past, consoles like the PS2 and xBox were replaced within five years. By then, newer and better technology was released, so they had to keep up with gamer expectations. But the PS3 is predicted to have a ten year life cycle.
This is slightly good news, because that means Sony will continue to add new additions to the already multi-functional media hub. Since the PS3 already has a video store, Vudu, and Netflix. Plus all of the major game companies are attempting to make their games downloadable, so if the console were changed, all of these games would need to be altered.
But is this likely? When the PlayStation 2 was released, it was expected to have a ten-year life as well. Five years later, the PS3 came out. So even though Sony may now claim that their focus will be on the PS3 for five more years, it is entirely possible these numbers may change, as well.
Sony has already released the PlayStation Move, their version of a motion-based gaming device. It no longer needs to upgrade to compete with the already popular motion-consoles around, such as Wii or xBox Kinect.
So it may be another five years before the next generation of gaming consoles, so don’t expect to see the PlayStation 4 too soon. Besides, Sony is releasing something new that can compete with gamers and keep them entertained even away from home: the Sony Ericcson Xperia Play and their next generation portable, codenamed NGP.
Expected to release in March 2011, the Xperia Play is a Sony-based smartphone. It has a sliding game pad with a digital D pad, two analog touch pads, two shoulder buttons, and the four PS buttons. It’s everything you love about a PS—but on your phone.
I guess this will have to hold us over until the PlayStation 4 finally knocks on our door. The release date still may be up in the air, but technology advances so quickly these days, they will have no choice but to upgrade.

Another News & Rumors

PlayStation 4 Release Date

If Sony sticks to their release schedule the PlayStation 4 will be released in 2012. PlayStation was released in 1994, PlayStation 2 was released in 2000, PlayStation 3 was released in 2006, and PlayStation 4 would be released in 2012 if the every six years console release continues.
The PlayStation 4 could be delayed until 2014 due to the lack of success the PlayStation 3 had early on. Since the PS3’s debut in November of 2006, every console been sold for a loss until April 2010. Early estimates put the manufacturing cost per unit at around $805 per PlayStation 3, which lost Sony between $225 and $305 per unit sold.  It isn’t uncommon for consoles to sell at a loss as manufacturers make up the difference through game prices and additional components like controllers, while waiting for the component pricing to inevitably drop, but the costs were higher than anticipated. By comparison, the Xbox 360, which sold at a loss of around $100 per unit when it debuted, quickly began to see a profit of $75per console within a year and a half of the its release. Despite not making a profit due to expensive hardware, as of June 30, 2010 the PlayStation 3 sold 38.1 million units compared to Xbox 360′s 41.7 million. Those are impressive numbers, especially considering the PlayStation 3 was released a year later than Xbox 360 and it is the most expensive console to date.
According to Sony the PlayStation 3 was built to last for 10 years which could put the PlayStation 4 release at 2016. The PlayStation 3 was released in 2006, and four years later Sony continues to support the PlayStation 2, so it is possible we could see the PlayStation 4 before 2016.
There have been reports that Sony has begun working on the PlayStation 4 in 2008.


BMW PR Campaign: “The Story Of Joy”



Dina Ghonaim
When the new BMW Z4 was launched, a new BMW marketing campaign was born as well, an advertising platform that will revolve around the “Joy” word. The new Z4 was all about an “Expression of Joy”, the rebirth of one of the most popular BMW roadsters. Shortly after, the Expression of Joy application made its way into the iPhone’s App Store, a indication that BMW is committed to ….spread the joy.
To build the anticipation for the upcoming BMW X1, a new microsite was launched where a series of viral “Joy” videos can be seen  and even more interesting, you can create your own interpretation of joy.
A few weeks back, GSD&M Idea City become the lead global agency of creative for BMW brand advertising communications. The first task for GSD&M was the development of a new global communication campaign focused on the “Joy” theme.
On their German press website, BMW released “The Story Of Joy, their latest video in this new advertising campaign. As outlined by BMW, the new brand communication focuses on the theme of joy with two priorities: the efficient dynamics and the aesthetic design of BMW vehicles.
Great video, entertaining and …full of Joy!