The Coca-Cola Company continues to advance its efforts as a global leader in sustainability, it is taking an unusual step by asking U.S. retailers to give back the shelves that hold Coca-Cola products. Really.
Coca-Cola is developing a family of 100 percent recyclable merchandise display racks for use in grocery and convenience stores in the U.S. The first GIVE IT BACK ® racks are free-standing units made of easily recyclable corrugated cardboard and designed to communicate sustainability to shoppers.
supermodel heidi klum joined celeste bottorf, vice president living well to lunch the campaign
throughout the 125 years coca-cola used pr campaigns to get closer to the public in every way possible . all over the world coca-cola customized bottles with different languages and in some occasions bottles with oriental colors and designs
coca-cola also used occasions like christmas to promote itself and show people that just like them cocacola enjoys christmas
uptill now coca-cola uses christmas to promote inculding last year when they made an advetisment that people loved and it was a part of thier campaign cocacola joy
coca-cola also customized other proudcts in the coca-cola franchise such as lamp-base, radio bottles, pretzl dishes and flashlight bottles
all over the years coca-cola made sure the shape of the bottle rarely changes to tell people that this is the brand they know and love and that it never changed
pr campaigns in coca-cola company never stoped "60 hours campaign"
"recucling campaign"
and even an advertisment using bears that turned into "coca-cola polar bear support fund"
coca-cola recently started "coca-cola" joy campaign that links coca-cola to joy by showing how great life is and that when u drink coca-cola u can see the greatness of little things in life
people might mistake coca-cola`s as an only advertising campaign but its also a sucessful PR campaign . coca-cola even customized bottles as in the campaign theme
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