Mai Magdy
Rivals of la Maison de Chanel include the Parisian fashion labels of Louis Vuitton, Christian Dior, and Hermès. Other competitors are Bvlgari, Cartier, Gianfranco Ferre, Versace, Gucci, and Prada. The company has had many high-profile celebrities as spokes models, including Catherine Deneuve (1970s Chanel No.5 spokes model), Nicole Kidman (early 2000s Chanel No. 5 spokes model), Audrey Tautou (current Chanel No.5 spokes model), and most famously, Marilyn Monroe (1950s Chanel No. 5 spokes model) pictured splashing herself with a bottle of Chanel No. 5. The image is certainly the most famous of all Chanel advertisements, and continues to be one of the most popular advertisement photos in the history of marketing, used in countless biographies, and still selling in large quantities as a poster and art piece using Marilyn Monroe as the model.
Chanel also operates its own network of more than 80 company-owned retail stores worldwide. There are also more than 120 Chanel shop-in-shop boutiques in leading department stores around the world.
Chanel has also begun building up a portfolio of luxury brands, including gunsmith Holland & Holland and high-end French bathing suit maker Eres.
In 2002, rumors began circulating of a possible marriage with the famed house of Hermès. During the new millennium, Chanel has stepped up its purchases in the luxury sector, acquiring A. Michel et Cie, exclusive hat maker for the haute couture set and the famed Les broderies Lesage, which provides embroidery for the haute couture industry.
Meanwhile, Chanel has been attempting to break into the skin care segment, launching its own line under the Precision brand. Chanel SA is a private company wholly owned by the Wertheimer family. The company's revenues are estimated to top EUR 2 billion per year.
At Chanel stores , we cut across marketing hype to deliver client messages that are hard hitting and effective. Our professional team offers a comprehensive range of PR and marketing communication services to develop enduring relationships and partnerships for our clients with their target audience, throughout the Middle East.
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